Agueda Sanchez
206.550.5544 2452 6th Ave. W
aguedas@msn.com Seattle, WA 98119
OBJECTIVE
Deliver the right information to the right people at the right time by optimizing the user experience of systems with the purpose of delivering incremental value
SUMMARY
Dedicated, results-driven information professional with 18+ years of experience developing strategies, products, systems, and information solutions for Fortune 500 corporations.
Considered a trusted advisor by senior management, colleagues, and clients; consistently delivers above and beyond expectations.
Respected leader in the information management and user experience area.
Highly effective at building and leading cross-functional teams; excellent communicator and negotiator with exceptional presentation skills that easily interfaces with technical and non-technical team members.
Owner and co-founder of an online Art Rental and Sales business.
AREAS OF EXPERTISE
Information Management Cross-team Leadership Strategy Development
Information Architecture Interaction Designe User Experience Analysis
Knowledge and Content Management B2B eCommerce SDLC
PROFESSIONAL EXPERIENCE
RealArt, Inc — Seattle, WA 6/2009 to Present
Co-founder & President
Co-created the business concept and the business processes for renting and selling original art to promote emerging artists and create an additional revenue stream for galleries by targeting the rental of art to people in the real estate industry; essentially increasing to gallery space with walls from homes for sale.
Responsible for the day to day operations, the finances, and all of the business development and information technology activities (www.realartinc.com) of RealArt, Inc.
AT&T (B2B eCommerce)— Bothell, WA 12/2008 to Present
Information Architect (Consultant)
Responsible for defining user interactions and screen flows, conceptual prototypes, developing wireframes, defining and managing design pattern library elements, and designing usability tests for the Premier B2B eCommerce site of AT&T http://www.wireless.att.com/businesscenter/. Selected Contributions:
· Created wireframes defining the user experience for a series of projects (4/yr) for the AT&T Premier platform.
· Created the new dashboard and improved the browse and search elements of Premier with layout strategies that resulted in increased sales and ARPU (average revenue per user). This website obtained the “Stevie Award” in 2010
· Continue to increase the design pattern elements library resulting in incremental efficiencies for the design, content, and development teams.
Starbucks Coffee Company — Seattle, WA 01/2006 to 09/2008
Lead Enterprise Architect
Partnered with business units to develop an enterprise-wide information technology strategy; selected and implemented technology solutions and systems; managed complex projects in support of business requirements and strategy development. Maintained systems architecture and standards; participated in enterprise system research and development. Led prototyping, proof of concept, and documentation efforts for the standardization of document records management and eDiscovery. Ensured IT solutions and services were both measurable and linked to business strategies. Selected Contributions:
· Enhanced customer online experience of www.starbucks.com by developing and delivering a cohesive information architecture structure that included a labeling system, metadata field definition glossary, and user-friendly global site navigation redesign that logically organized content into intuitive hierarchies and wireframes.
· Expanded efficiency and productivity of Information Technology staff and services by creating a corporate information strategy that included technology integration recommendations, information architecture administration process, and implementation of a new content management system for all Starbucks Web properties, replacing prior practice of one-off projects and Web sites.
· Reduced weekly FTE needs by 35%, increased staff productivity by 80%, and added new reporting capabilities by conceiving, creating, and implementing an HR reporting system to leverage database records and eliminate duplicate data entry.
· Increased records management compliance to 90% with e-Discovery strategy and action plan that improved search functionality and reduced potential liability and litigation.
· Improved information integration by 100% and enhanced business intelligence reporting by transforming company’s enterprise information strategy into an actionable plan. Included the creation of new data stewardship job descriptions for the newly implemented ERP system.
Microsoft Corporation— Redmond, WA 08/1991 to 04/2005
Senior Program Manager, Mobile PC Business Unit, 2003 to 2005
Program Manager, Tablet PC, 2002 to 2003
Program Manager, Natural Languages Group (NLG), 1999 to 2002
Additional Microsoft Experience: Product Manager, Enterprise Customer Unit, 1997 to 1999; Program Manager, Internet Services Business Unit, 1996 to 1997; Senior Systems Support Specialist, IT Group/TRIO, 1991 to 1997
Promoted through positions with increased levels of responsibility to Senior Program Manager for Mobile PCs. Created functional specifications and managed engineering practices related to development and release of Windows XP Tablet PC 2005 Edition Multi-User Interface (MUI) and Handwriting Recognition. Led infrastructure and core setup technology development for Mobile and Tablet PC features for Windows XP and Vista; developed functional specifications; managed four-person staff and 10 vendors. Selected Contributions:
· Contributed to company’s continued viability by leading development of 10 major software products.
· Grew Tablet PC business by 30% and saved $1.2 million by negotiating more advantageous vendor contracts.
· Increased support for handwriting recognition data collection from six to 17 languages.
· Contributed to 4% sales increase by developing innovative product demonstrations and marketing solutions.
TECHNICAL SKILLS
Sitecore CMS Certification, solid knowledge of Microsoft products: Windows OS (XP, Vista, 7), Office Suite products, and SharePoint. Experience with XML, CSS, Computational Linguistics, Agile Methodologies, Search Engine Optimization (SEO) Techniques, Information Science and Technology, and Social Networking Technologies (Web 2.0)
EDUCATION AND TRAINING
M.S. in Information Management, Graduated on 2005, University of Washington, Seattle, WA
Certificate in Technology Entrepreneurship, 2004, University of Washington Business School, Seattle, WA
B. S. Computer Science Engineering, 1990, Instituto Tecnológico Autónomo de México, Mexico D.F., Mexico
PUBLICATIONS
Fisher, K., Marcoux, B., Miller, L., Sánchez, A., Ramirez C., E (2004). Information Behavior of Migrant Hispanic Farm Workers and Their Families in the Pacific Northwest, Online Publication http://ibec.ischool.washington.edu
Sánchez, A., Mejía, M., SIMPRO: Un Simulador de Protocolos de Comunicación (SIMPRO: A Simulator of Communication Protocols), Proceedings of the 3rd Nt’l Congress of ANEI, Xalapa, Veracruz, October 1990.
AFFILIATIONS
Advisory Board Member (2009-2012) of the University of Washington Master of Science in Information Management
Member, American Society for Information Science and Technology
Member, Information Architecture Institute